THE NEED: NATIONAL TV-SPOT
AMC came to us with an opportunity to create a series of national TV-spot, teasing the release of season 7B, which some were viewed during the Packers vs Falcons NFC Championship. The creative challenge was to only use still photography to tell a story of rising hope, and the camaraderie that will be needed to overcome adversity.
THE TEAM
C.D | MOTION | DESIGN: Jorge Cantero
PRODUCER: Eric Di Matteo
THE NEED: ADVERTISING
The release of season 7B was highly anticipated. The key was the charters rise from a debilitating encounter with Negan, and working together to rise up against a dangerous adversary.
THE STRATEGY
The objective is to drive live tune-in for the 7B premiere event. In order to bring excitement for the premiere, we presented the promise of something new, powerful and compelling. The opening weekend generated 12 million viewers with 7.3 million in the adults 18-49 demo. They had a much larger standing than Season 6 and Season 7A Premiers.
WHAT WE CREATED
DIGITAL ADVERTISING:
Synced Roadblocks | Custom Takeovers | Premium Ads | Custom Landing Pages
First to market creative executions, alongside custom video edits.
THE TEAM
CREATIVE LEAD: Jorge Cantero
DESIGN: Ben Encarnacion
PRODUCER: Eric Di Matteo
THE NEED: SOCIAL ADVERTISING
AMC came to us with an exciting social idea that needed to be flushed out and tied into the rest of the digital campaign in keeping continuity through the digital experience.
The drive was to showcase all the characters and communities they live in. it all tied together under one message… to RISE UP.
THE STRATEGY
We centered the social campaign on 2 points.
1. Convey that Rick and his group are ready to rise up, and fight for their freedom, in order to win, they must build one community.
2. To bring awareness to the factions that have developed in TWD, and the characters that keep them connected. Using emotionally driven messages that convey hope, strength, and unity.
WHAT WE CREATED
SOCIAL ADVERTISING:
FACEBOOK | YOUTUBE
Custom videos spanning 15 seconds.
THE TEAM
CREATIVE LEAD: Jorge Cantero
ART DIRECTOR: Bene Encarnacion
PRODUCER: Eric Di Matteo
THE CLIENT LOVES IT
One campaign leads to another. AMC first came to us with a social campaign, that opened a door for us to work on their nationally syndicate tv-spots, while simultaneously giving us their digital ad campaign. Their excitement on all levels of their campaign strengthens our resolve to further develop high impact executions.
AMC was extremely happy and appreciative with our creative output, hard work, and customer service. Working under tight media deadlines, while producing great work opened opportunities for us to help grow their brand recognition.