THE STRATEGY
Utilize social media to directly target focus ads to the relevant consumer market. Demonstrate depth and breadth of the HBO library, and how readily available it is for consumers on HBO NOW.
The key factors: A massive collection of award-winning content. The Flexibility of the HBO NOW platforms on any device at any moment. Accessibility to all their new favorite shows with no tv-package.
WHAT WE CREATED
SOCIAL VIDEO ADVERTISING:
Facebook | Snapchat | Youtube
Custom videos spanning 6-30 seconds, with companion social ads.
THE TEAM
C.D | EDITING | MOTION: Jorge Cantero
SENIOR DESIGN: Dustin Rinehart
WRITER: Jonathan Witz
PRODUCER: Eric Di Matteo
THE CLIENT LOVES IT
The client was extremely appreciative of our hard work and dedication to their product campaign. Our hard efforts increased new client acquisition, with the opportunity for client retention. The challenging aspect of this campaign was the elegant design level it required in such a fast turnaround.
The creative conveyed simplicity through a straightforward approach to content and information layout while utilizing multiple key arts from both Television and Theatrical. This being a technical advancement to the HBO brand it had to be handled delicately simple.
THE NEED: RETENTION
The HBO NOW digital streaming app required a long-lasting, and simple retention campaign. The focus was to retain all new subscribers with award-winning shows, spanning the history of the HBO brand. Showcasing depth and breadth was extremely pivotal to viewer retention.
The digital, social campaign focused on giving a 1-month free membership and exposing users to HBO's massive collection of award-winning content.
THE STRATEGY
In conjunction with HBO NOW in-platform video promos, we created social video content that targeted the existing viewership. The rationale is to strategically release videos before, or after a viewer watching a hard-hitting show. This exposes the user to HBO content relevant to what they are watching.
The key factors: Revitalize HBO's past hard-hitting shows to retain new subscribers, and keep them committed to the brand past their 1-month free trial.
WHAT WE CREATED
SOCIAL VIDEO ADVERTISING:
Facebook
Custom videos spanning :30-1:30 seconds, with companion email ads.
THE TEAM
C.D | EDITING | MOTION: Jorge Cantero
SENIOR DESIGN: Dustin Rinehart
PRODUCER: Eric Di Matteo
THE CLIENT LOVES IT
HBO is truly grateful to us for working diligently on both Retention and Acquisition. The appreciation is shown by the amazing added opportunities to creatively manage some of their latest shows. Vice Principals, Vice News, and Insecure to name a few.
The retention campaign, although fun, is also very much challenging. The speed in which we needed to generate original video content leads us to develop a new process to keep creative, and production moving forward quickly, and efficiently. The client truly appreciated our efforts and hard work.