THE NEED: ADVERTISING
Spike wanted us to convey the effect the mist has on the people of Bridgeville. It was our privilege to create a strategy that builds on the mysterious mind-altering mist. We executed this by utilizing WebGL, generating a first to market experience; custom takeovers, and digital ads that further developed the anticipation of story, and an added value of interaction with the users cursor movements.
THE STRATEGY
The Mist is Spike's first dramatic series in a decade. The primary goal is to bring strong tune-in awareness for the June 22nd premiere. Establishing a tv brand is difficult, we had to work very closely with Spike and media agency to hand pick publishers that held the ideal demographic, and simultaneously allowed the technology we were pushing, which was a first to market.
The idea was to connect all major high impression sites with the mechanic of The Mist, from overlays, synced ads, and custom takeovers we accomplished our goal to impress the viewer. The solid premiere numbers were encouraging as the network rebrands with an emphasis on premium-scripted programming. Overall, The Mist drew 1.3 million viewers with Adults 18-49.
WHAT WE CREATED
DIGITAL ADVERTISING:
Synced Roadblocks | Custom Takeovers | Premium Ads | Custom Landing Pages
First to market creative executions, along side custom video edits.
THE TEAM
C.D | MOTION | DESIGN: Jorge Cantero
Design: Dale Brodie
PRODUCER: Thomas Chavana
THE NEED: SOCIAL CONTENT
Spike wanted us to create a collection of exciting, dramatic social creative to bring awareness to the network, The Mist, and the cast.
They gave us access to thousands of cast photos, and hand picked videos. We picked the best, and brought them to life in the form of cinemagraphs and instagram executions.
THE STRATEGY
We centered the social creative on 3 points.
1. Showcase the supernatural atmosphere that the mist creates around the characters. We wanted to bring stillness, an eerie air of mystery, as if they were stuck in time.
2. To attract viewers and leave a brand impression; utilizing Instagram native format to surprise the user with a fun quick mist experience.
3. Utilize video clips that were not yet release to the public, showcasing some of the talent and their deadly mist encounter.
WHAT WE CREATED
SOCIAL ADVERTISING:
FACEBOOK | INSTAGRAM
Custom videos, and gifs spanning 15 seconds.
THE TEAM
C.D | MOTION | DESIGN: Jorge Cantero
MOTION: Ben Encarnacion
PRODUCER: Thomas Chavana
TIME
The Kalief Browder Story
Tv-Spot, Digital Ad, Social Campaign
THE NEED: ADVERTISING
The Kalief Browder Story is a six-part documentary series on Spike about a 16-year-old student from the Bronx who spent three years in Rikers Island without ever being convicted of a crime. Shawn 'Jay Z' Carter and Harvey Weinstein and the Cinemark partner with Spike for a landmark television event, which premiered on March 1st. We were asked to help promote the series with a national PSA:30 spots a series of video info-graphics for social and digital-ad campaign.
WHAT WE CREATED
DIGITAL ADVERTISING:
National PSA | Video Infographics
THE TEAM
C.D | Motion: Jorge C.
ART DIRECTOR: Monchaya N.
LEAD MOTION: Lourd E.
WRITER: Kimberly C. | Rocio U.
PRODUCER: Ranya R.
TUT
Boy. Rebel. King.
Digital Ad Campaign
THE NEED: ADVERTISING
Tut revolves around King Tut's rise to power and his struggle to lead Egypt to glory. Spike's six-hour, three-night, epic event, marks their first scripted mini-series. With 1.7 million tuning in for the first night of Tut, the cable network hit its biggest Sunday night prime time audience since 2008.
WHAT WE CREATED
DIGITAL ADVERTISING:
Synced Roadblocks | Custom Takeovers | Premium Ads | Custom Landing Pages
Custom creative executions, alongside video edits, motion graphics.
THE TEAM
CD | DESIGN | MOTION: Jorge Cantero
DESIGN: Jaime Hernandez
PRODUCER: Adam Winkleman
